Infrastructure over advertising. Instead of pushing for paid ads, I focused on fixing what was broken underneath.

The brokers needed tools that would make their jobs easier and restore their confidence in the project. So that's what I built. A complete ecosystem of sales tools designed to eliminate every friction point that was killing deals.

For the brokers:

Real-Time Inventory web app so they could check available units and prices instantly without calling anyone.

Construction Dossier that showcased the development team's qualifications, track record, and credentials. Something they could share with skeptical buyers as proof of legitimacy.

Automatic ROI Projections for every available unit, giving them professional investment data to present to serious buyers on the spot.

Payment Plan Calculator so they could model different financing scenarios during client conversations.

A folder of Video Content updated every month so they could distribute it through their social media channels, reaching hundreds of thousands of potential buyers.

Email sequences keeping them informed about new inventory, construction progress, and sales tools.

For the internal team:

A CRM so all contacts, interactions, and pipeline stages lived in one place. 463 qualified buyers captured instead of lost when employees left.

Digital KYC and Reservation Forms replacing paper processes. Faster closings, fewer errors, everything auditable.

Email Marketing with automated sequences for leads, keeping prospects engaged without manual follow-up. Built to 1,642 active subscribers.

The goal wasn't to sell to brokers. It was to make it easy and safe for them to sell for us.

Paid ads were driving traffic to a broken system. We eliminated the $1,500/month ad spend entirely. This wasn't a budget constraint... the infrastructure had to come first.