marketing manager for the beach city place

86% Increase in qualified leads

Marketing Strategy + Funnel Creation

[The Beach City Place]

marketing funnels

brand reputation

email marketing

web design

marketing campaigns

Year

2023-2024

what

I joined this $220+ million real estate project following a brand reputation crisis stemming from the COVID-19 pandemic and failed marketing initiatives.

My mission was to rehabilitate the brand's image in the area, establish better communication channel with its partners, and position it for future success.

how

To rehabilitate the brand's reputation and drive future success, I had to do diagnose the problem. After finding and documenting multiple issues, I implemented my strategy.

I established open and frequent communication channels with property owners to rebuild trust and transparency.

For the sales team, I produced marketing collateral and redesigned the website and social media channels to turn them into high-converting assets.

The marketing funnels included website lead forms, landing pages, Instagram & Facebook Ad campaigns, email campaigns, and continuous prospect engagement to effectively capture and nurture leads.